Privacy Policy

This Privacy Policy explains how Memflo collects, uses, shares and protects your information when you use the Memflo app and website. We use clear plain English so you always know where you stand. Memflo is based in the United Kingdom and we handle your information in line with applicable UK data protection law.

Who we are

Memflo is an AI memory inbox for life, work and business. It helps you save important information such as bills, receipts, invoices, documents, notes, links, screenshots, reminders, renewals, appointments, ideas, tasks and follow ups, and helps you turn that information into reminders, actions, checklists, summaries and follow ups. In this policy, Memflo, we, us and our refer to the provider of the Memflo app and website. For any privacy question you can reach us at support@memflo.co.uk.

What data we collect

Account data

When you create an account we collect information such as your email address, your phone number where you provide it, your verification status and basic profile settings. We use this to create and secure your account and to verify that it belongs to you.

Saved content you provide

Memflo stores the content you choose to save. This can include notes, documents, receipts, invoices, screenshots, images, links, tasks and reminders. This content is yours and we store it so the app can work for you.

Purchase and subscription data

When you buy a subscription or a credit pack through the iOS app, the purchase is processed by Apple. We receive your subscription status and entitlement information through our billing partner RevenueCat so we can give you the correct plan and credits. We do not receive or store your full card details.

Usage and diagnostics data

We collect limited usage information that helps the app function and improve, such as actions within the app and basic device and app version details.

Crash and performance data

We use Sentry to collect crash reports and performance information so we can find and fix problems and keep the app stable.

Communications

If you contact support, we keep your messages so we can help you and improve our service.

How we use data

• To provide the core features of Memflo, including saving, understanding and organising your information.
• To create reminders, actions, checklists, summaries and follow ups that you choose to use.
• To create and secure your account and to verify your email and phone.
• To manage your subscription, credits and purchases.
• To provide support and respond to your requests.
• To keep the app reliable, safe and free from misuse.
• To meet our legal, tax, billing and compliance obligations.

AI processing of saved content

To understand what you save and to turn it into reminders, actions, checklists and summaries, Memflo processes your saved content using artificial intelligence. This processing may involve trusted third party AI providers that perform the analysis on our behalf under agreements that protect your information. AI outputs are a helpful aid and may not always be perfect, so you remain responsible for checking important information. We do not use your personal data or saved content for third party advertising tracking, and we do not sell your personal data.

Data sharing with service providers

We share information with a small number of trusted service providers who help us run Memflo. They process data only to provide their service to us and under agreements that require them to protect it. These include:

• Apple for in app purchases and subscription billing on iOS.
• RevenueCat for managing subscription status and entitlements.
• An AI provider for analysing your saved content to produce summaries, actions and reminders.
• Sentry for crash reporting and performance monitoring.
• Resend for sending account and service emails.
• Twilio or a similar SMS provider for phone verification messages.
• Our database and backend hosting provider for storing your account and saved content securely.

We may also share information where required by law, to protect our rights or users, or as part of a business transfer. We do not sell your personal data and we do not use it for third party advertising tracking.

How we protect data

We use technical and organisational measures designed to protect your information, including encryption in transit, access controls and account verification. Saved items remain private to you unless you choose to share them. No method of storage or transmission is completely secure, but we work to keep your information safe and to limit access to it.

Data retention

We keep your account data and saved content for as long as your account is active or as needed to provide the service. If you delete your account, we remove your personal data and saved content within a reasonable period. Some records may be retained where required for security, fraud prevention, legal, tax, billing or compliance reasons.

Your rights

Subject to applicable law, you may have the right to access the personal data we hold about you, to ask us to correct or update it, to ask us to delete it, to object to or restrict certain processing, and to request a copy of your data. To exercise any of these rights, email us at support@memflo.co.uk from the email address linked to your account and we will help you.

Account deletion

You can request deletion of your Memflo account and associated data at any time. Please see our account deletion page for the steps. Some records may be retained where required for legal, tax, billing or compliance reasons as described above.

Children

Memflo is intended for adults and is not directed at children. We do not knowingly collect personal data from children.

Changes to this policy

We may update this Privacy Policy from time to time. When we make material changes we will update the date at the top of this page and, where appropriate, let you know within the app.

Contact us

If you have any questions about this Privacy Policy or your data, please email support@memflo.co.uk.